In the context of a warehouse that’s fulfilling direct-to-consumer orders, inbound logistics involves receiving goods from the manufacturing plant or product creator, whereas outbound logistics focus on getting products sent to end customers. The comparison table below breaks out the differences between inbound and outbound logistics processes.
While inbound marketing focuses on building a trustful, long-term relationship with customers, outbound marketing focuses on attention-grabbing messages to attract as wide an audience as possible. Outbound marketing is often considered a more invasive approach, though it doesn’t necessarily need to be so.
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