Shein is also able to avoid paying export and import taxes, contributing to larger margins.
Shein made their products available in Spain, France, Russia, Italy, and Germany in the early 2010s; as well as selling cosmetics, shoes, purses, and jewelry, in addition to women's clothing.
In 2012, the company began using social media marketing by collaborating with fashion bloggers for giveaways and advertising items on , Instagram, and.
Now, the company utilizes a network of manufacturing partners and suppliers in order to make and deliver its products.
According to and others, Shein's business model has benefitted from the.
Description: It was founded in China in 2008 by entrepreneur and search engine optimization marketing specialist Chris Xu.